A David and Goliath battle is brewing between Foxtel and people who live streamed the boxing bout between Anthony Mundine and Danny Green on Facebook.
Foxtel said it would take legal action against people who live steamed the fight through the social media site on Friday night, with hundreds of thousands of people tuning in.
One of the men streaming the match, Darren Sharpe, recorded a video of a Foxtel representative calling him to tell him to cease the broadcast.
‘‘I think I’ve got the right to do it, I paid for it,’’ Mr Sharpe told Foxtel in the video.
Foxtel said in a statement the Facebook broadcast was stealing and legal action would be taken against the people involved.
‘‘It’s harmful to the future of boxing and live sport,’’ a Foxtel spokesman said.
The fight was played live on Foxtel’s Main Event channel for a fee of almost $60.
Another man who broadcast the match, Brett Hevers, is raising money through his Paypal account in case he gets sued by the cable TV company.
‘‘If Foxtel decide to get their panties in a bunch it will (the money) cover all that nonsense,’’ Mr Hevers wrote on Facebook.
Foxtel has shut down Mr Hevers’ account and was yet to reactivate it.
Mr Sharpe has also started a crowdfunding page to raise money for his possible legal fees.
It has so far raised more than $2000.
Both men said they would donate the money to the Cancer Council if Foxtel did not follow through with legal action.
There was also talk that Facebook may have to answer to the pay TV company, but that was yet to be confirmed.
A Facebook spokesman said the company worked with copyright holders to protect their data.
The social media giant launched its Rights Manager tool last year to help protect copyrighted videos and music from being broadcast illegally.
‘‘We check every Facebook live video stream against files in the Rights Manager reference library and if a match surfaces, we’ll interrupt that live video,’’ the spokesman said.
Facebook said publishers needed to apply to use Rights Manager.